Friday, February 13, 2015

Marketing companies have not only established a sexualized stereotype of women but also an extremely skinny body image through advertising 

It comes as no surprise that through various sources of advertising, marketing companies have established a sexualized, demeaning, and extremely skinny stereotype of women. For example, this Dolce & Gabbana ad.



The woman in this ad is surrounded by 4 men who are all admiring her as she lays there. One of the men appears to be almost holding her down. This ad portrays this woman as an object for men to view at their pleasure. Another important negative effect of this picture is the woman's body. Though you can only see her side, the slimness of her body borders on extremely thin. This is so common in advertising that is the norm for women to be this skinny. This ad not only portrays woman as sexualized objects but it also cements the fact that being skinny is the best way to be attractive. These negative effects are so common that it is no wonder this the unfortunate norm for women now. 

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