Friday, February 13, 2015

Advertising nowadays has set an unfair high standard for men when it comes to their physique 




Just like how advertising sexualizes and demeans women, advertising can have a similar affect on men when it comes to their physique: demanding them to have the body of Adonis, a Greek god known for his immaculate body.


In this ad, it is somewhat obvious that the product being advertised is salad dressing. Yet what would first catch many eyes (and is even more blatantly obvious) is who is holding the salad dressing. A young man with a chiseled physique and clean cut looks. This almost seems like an ad for Calvin Klein underwear rather than an ad for salad dressing. This, like other advertisements setting unrealistic standards for women, has negative effects on men. Society expects men to have the body of a Greek god because of the norm set by all of these advertisements. Women are not the only ones that resort to anorexia or bulimia to maintain the physique portrayed by models, men too feel the pressure to look as appealing as men in the ads do to attract women. 

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